Beginnings
Why Bluefire?
The company's name was coined from the popular monicker of Mrs. Laurente, popularized by her marketing major professor during her college days at UP-DILIMAN. Her professor believed that she possessed the character of bluefire, the portion which in reality is the hottest part of the fire contrary to the popular belief that the red portion produces the maximum heat, as a fitting description of her dynamic personality.
Mr. and Mrs. Laurente's decision to name the company as Bluefire Franchise Development and Management Co. was the result of the fusion of marketing and financial savvy from the University of the Philippines (UP) and Polytechnic University of the Philippines (PUP) where the young couple graduated.
Mr. and Mrs. Laurente's decision to name the company as Bluefire Franchise Development and Management Co. was the result of the fusion of marketing and financial savvy from the University of the Philippines (UP) and Polytechnic University of the Philippines (PUP) where the young couple graduated.
Vision
Be the Unparalleled Franchise Developer of Small and Medium Enterprises (SMEs), start-up businessmen and entrepreneurs and be their partner in attaining their goals of franchise success
Mission
1) To develop franchising materials for would be FRANCHISORS and publish books and other periodicals that will help promote Philippine franchising in local and international arena
2) To offer franchise business and management advisory services to small and medium enterprises and start-up businessmen and entrepreneurs
3) To assist existing franchise, foodcart, kiosk and store-type business players with regards to upgrading and improving their current management, operational and financial systems and policies to be at par with local and international standards.
4) To devise various marketing programs for the small and medium enterprises (SMEs) such as internet and online marketing, exhibit, expo participations, conventions and the like
5) To improve the existing corporate and business image of clients by exposing them to tri-media such as print, radio and television
6) To assist small and medium enterprises (SMEs) in the areas of business registrations, accounting and tax matters
7) Continuously conduct research for the improvement of franchise development offerings during the course of its interactions with customers and forge an industry-academe partnerships to enable students experience the actual grasps of the real life scenarios in the industry
8) Benchmark with the best operational practices and marketing systems of local and international counterparts
Profile
" The company was established to cater to the SME sector, the prime mover of the economy"
BLUEFIRE FRANCHISE DEVELOPMENT AND MANAGEMENT CO. is a 100% Filipino-owned company duly registered with the SECURITIES and EXCHANGE COMMISSION (SEC). It is managed and run by professionals with extensive experiences and backgrounds on the following areas:
* Franchise Development
* Franchise Competitive Review
* Franchise Feasibility Studies
* Expo and Exhibit Organizing
* Accounting, Taxation and Finance
* Operations, Marketing and Sales
* Corporate Identity Enhancement
* Newspaper and Magazine Publishing
* Franchise Blogging
* Franchise Orientation and Seminar
* Resource Speaking ( Foodcarts and Franchising Topics)
These experiences and business portfolio can provide your business with solid foundation with regards to smooth franchise launching.Our company adheres to the highest standards of the franchise industry and thus it is guided by the following purposes since the time of its inception:
* Franchise Development
* Franchise Competitive Review
* Franchise Feasibility Studies
* Expo and Exhibit Organizing
* Accounting, Taxation and Finance
* Operations, Marketing and Sales
* Corporate Identity Enhancement
* Newspaper and Magazine Publishing
* Franchise Blogging
* Franchise Orientation and Seminar
* Resource Speaking ( Foodcarts and Franchising Topics)
These experiences and business portfolio can provide your business with solid foundation with regards to smooth franchise launching.Our company adheres to the highest standards of the franchise industry and thus it is guided by the following purposes since the time of its inception: